SEO Glossary
The most comprehensive SEO glossary on the internet. Learn the most important SEO terms and concepts.
A
Anchor Text
is the visible, clickable text in a hyperlink, providing context and indicating the content of the linked page.Average Position
is the average rank at which a web page appears in search engine results pages (SERPs) for a given keyword.B
Backlink
is a link from one website to another, viewed as a vote of confidence.Black Hat SEO
involves aggressive and unethical optimization techniques that violate search engine guidelines.Branded Query
refers to search queries that include the name of a brand or company.C
Clicks
refer to the number of times users click on a link or element, such as a search result or advertisement, leading to a web page.Content Groups
organize website or app content into categories, enhancing analysis in analytics platforms.CPC (Cost per Click)
CPC is the amount of money an advertiser has to pay every time a user clicks on an ad.Crawler Bot
is an automated program used by search engines to browse and index web pages on the internet.Crawling
is the process by which search engine bots systematically browse the web, discovering and indexing web pages.CTR (Click-Through Rate)
is the ratio of clicks to impressions, measuring the percentage of users who click on a link after seeing it.D
Domain Authority
predicts a website's ability to rank in search engines.G
GSC (Google Search Console)
is a free tool from Google that helps website owners understand how their site performs in Google Search. It provides key insights and tool to optimize a website's visibility and performance.I
Impressions
refer to the number of times a piece of content, such as a search result or advertisement, is displayed to users.Indexing
is the process by which search engines crawl and store web pages in their databases.K
Keyword Cannibalization
occurs when multiple pages on a website target the same keyword, leading to competition and confusion for search engines.Keyword Difficulty
estimates how hard it is to rank for a keyword in search engine results.Keyword Volume
shows the number of searches for a keyword in a given timeframe.Keywords
are words or phrases used in search queries to find relevant content online.L
Link
is a reference or connection from one web page to another.M
Meta Tags
are snippets of text that describe a page's content; they don't appear on the page itself.N
Non-Branded Query
involves search queries without specific brand names.O
Organic Traffic
refers to website visitors who land on a web page through unpaid search engine results.P
Paid Traffic
refers to website visitors who land on a web page through paid advertising campaigns, such as pay-per-click (PPC) ads.PPC (Pay per Click)
is a type of paid marketing strategy in which advertisers pay a fee each time their ad is clicked on a search engine result page. It helps businesses to reach their target audience and drive traffic to their website.Q
Search Queries
are the words or phrases users type into search engines to find information.R
Ranking
refers to the position of a web page in the search engine results pages (SERPs) for a given query.Robots.txt
is a file webmasters use to instruct web crawling bots about indexing their site.S
Seed Keyword
s are the foundation of any keyword research, representing core topics or products.SEO (Search Engine Optimization)
is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.SERP (Search Engine Results Page)
is the page displayed by search engines in response to a query, containing organic and paid search results.Sitemap
A Sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.T
Technical SEO
involves optimizing website infrastructure and settings to improve search engine crawling, indexing, and rendering.Title Tag
is an HTML element that specifies the title of a web page, appearing in search engine results and browser tabs.U
URL
is the address used to locate a specific resource, such as a web page or file, on the internet.W
White Hat SEO
refers to ethical and legitimate optimization strategies that comply with search engine guidelines.