Content Groups

Content Groups organize website or app content into categories, enhancing analysis in analytics platforms.


Content Groups are a feature in web analytics platforms that allow users to categorize pages or screen views into groups that reflect their website or application structure. By creating these groups, website owners and marketers can analyze the performance of different categories of content in terms of user engagement, conversions, and other metrics, without having to examine each page individually.

This organization helps in understanding which sections of a site or app are performing well and which ones need improvement. For example, an e-commerce site could group content by product categories, enabling quick insights into which categories are most popular or generate the most revenue. Implementing Content Groups requires planning and configuration in your analytics tool, but the insights gained can significantly inform content strategy and site structure decisions.


  • 1.

    How do I set up Content Groups?

    Setting up Content Groups involves configuring your analytics platform to recognize and categorize content according to rules or structures you define. This can be done through the platform's interface by specifying page URLs, titles, or other attributes that define each group.

  • 2.

    Can Content Groups affect website performance?

    No, Content Groups are a purely analytical tool. They categorize existing content for analysis purposes and do not affect the performance or loading times of your website or app.

  • 3.

    How can Content Groups improve my content strategy?

    Content Groups allow you to see which categories of content are most engaging or profitable, helping you to allocate resources more effectively and tailor your content strategy to focus on high-performing areas.

Related terms

Keywords are words or phrases used in search queries to find relevant content online.
SEO (Search Engine Optimization) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
Meta Tags are snippets of text that describe a page's content; they don't appear on the page itself.
Title Tag is an HTML element that specifies the title of a web page, appearing in search engine results and browser tabs.
SERP (Search Engine Results Page) is the page displayed by search engines in response to a query, containing organic and paid search results.
Organic Traffic refers to website visitors who land on a web page through unpaid search engine results.