Keyword Difficulty

Keyword Difficulty estimates how hard it is to rank for a keyword in search engine results.


Keyword Difficulty is a metric used by SEO professionals to assess how challenging it would be to rank for a specific keyword in the search engine results pages (SERPs). The difficulty level is typically indicated on a scale from 0 to 100, with higher values representing greater competition and effort required to achieve high rankings. This metric considers various factors, including the strength of the current ranking pages' domain authority, page authority, and the number of backlinks.

Understanding keyword difficulty is essential for SEO strategy because it helps prioritize keywords that offer the best opportunity for visibility based on the website's current SEO strength. Targeting keywords with lower difficulty can be a more effective approach for new or smaller websites, while established sites with strong backlink profiles may compete for more competitive terms.


  • 1.

    How is Keyword Difficulty calculated?

    Keyword Difficulty is calculated using algorithms that analyze the search landscape for a given keyword. Factors include the authority of the sites ranking on the first page, the quality and quantity of backlinks to those pages, content relevance, and other SEO metrics.

  • 2.

    Should I only target keywords with low difficulty?

    While targeting low-difficulty keywords can be a good strategy for new or less authoritative sites, it's also important to include some competitive keywords in your strategy. Balancing short-term wins with long-term goals can create a robust SEO approach.

  • 3.

    Can keyword difficulty change over time?

    Yes, keyword difficulty can change as the competitive landscape evolves. New content, changes in backlink profiles, and updates to search engine algorithms can all influence the difficulty of ranking for specific keywords.

Related terms

Keywords are words or phrases used in search queries to find relevant content online.
Seed Keyword s are the foundation of any keyword research, representing core topics or products.
SEO (Search Engine Optimization) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
Keyword Volume shows the number of searches for a keyword in a given timeframe.
SERP (Search Engine Results Page) is the page displayed by search engines in response to a query, containing organic and paid search results.
Ranking refers to the position of a web page in the search engine results pages (SERPs) for a given query.