Keyword Cannibalization

Keyword Cannibalization occurs when multiple pages on a website target the same keyword, leading to competition and confusion for search engines.

Definition

Keyword Cannibalization is a phenomenon that occurs when multiple pages on a website target the same keyword or keyphrase. This can lead to competition and confusion for search engines, making it difficult for them to determine which page to rank for the targeted keyword. As a result, both pages may suffer in terms of rankings and organic traffic.

Keyword Cannibalization can occur unintentionally due to poor site structure, duplicate content issues, or inconsistent internal linking. It can also result from deliberate optimization efforts targeting the same keyword across multiple pages. Resolving Keyword Cannibalization typically involves consolidating similar content, optimizing individual pages for different, relevant keywords, and improving site structure and internal linking to provide clear signals to search engines.

FAQ

  • 1.

    How can I identify Keyword Cannibalization on my website?

    To identify Keyword Cannibalization, analyze your website's content and keyword targeting. Look for multiple pages targeting the same keyword or variations of it. You can use SEO tools like Google Search Console, SEMrush, or Ahrefs to identify overlapping keywords and pages.

  • 2.

    What are the consequences of Keyword Cannibalization?

    The consequences of Keyword Cannibalization include diluted authority and relevance for targeted keywords, reduced rankings and organic traffic for affected pages, and confusion for users and search engines about which page is the most relevant for the keyword.

  • 3.

    How can I resolve Keyword Cannibalization?

    To resolve Keyword Cannibalization, identify the pages competing for the same keyword and determine their unique value propositions. Consolidate similar content where appropriate, optimize individual pages for different, relevant keywords, and improve site structure and internal linking to provide clear signals to search engines.

Related terms

SEO (Search Engine Optimization) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
Keywords are words or phrases used in search queries to find relevant content online.
Content Groups organize website or app content into categories, enhancing analysis in analytics platforms.
Ranking refers to the position of a web page in the search engine results pages (SERPs) for a given query.
SERP (Search Engine Results Page) is the page displayed by search engines in response to a query, containing organic and paid search results.
Meta Tags are snippets of text that describe a page's content; they don't appear on the page itself.