PPC (Pay per Click)

PPC (Pay per Click) is a type of paid marketing strategy in which advertisers pay a fee each time their ad is clicked on a search engine result page. It helps businesses to reach their target audience and drive traffic to their website.


PPC or Pay per Click is an online advertising model used to drive traffic to websites. It is a digital marketing strategy where advertisers pay a certain amount each time their ad is clicked. The most common form of PPC is search engine advertising, where advertisers bid on keywords relevant to their business. The ad then appears on top of the search engine results page when a user searches for that keyword. This form of advertising allows businesses to quickly reach their target audience and increase website traffic. PPC is a cost-effective way to generate leads and conversions for businesses.


  • 1.

    What is the difference between PPC and CPC?

    PPC and CPC both involve paying for clicks on ads, but PPC refers to the marketing model as a whole, while CPC stands for cost per click and is a metric used to measure the cost of each click on an ad.

  • 2.

    How do I choose which keywords to bid on for PPC?

    Choosing the right keywords for PPC is essential for a successful campaign. Conduct thorough keyword research to identify relevant and high-performing keywords related to your business. Also, consider long-tail keywords and negative keywords to refine your targeting.

  • 3.

    What are paid traffic and why is it important for PPC?

    Paid traffic refers to website visits driven by paid marketing efforts, such as PPC or display advertising. It is essential for PPC as it helps to increase brand visibility and attract potential customers actively searching for products or services like yours.

  • 4.

    How do I track the performance of my PPC campaigns?

    To track and measure the performance of your PPC campaigns, you can use tools like Google Analytics and Google Ads. These tools provide valuable insights into the number of clicks, impressions, conversions, and other metrics that help optimize your campaigns for better results.

  • 5.

    What is CTR and why is it important in PPC?

    CTR or Click-Through Rate is the percentage of clicks your ad receives out of the total impressions it gets. It is an essential metric in PPC as it helps measure the relevance and effectiveness of your ads in driving clicks and website traffic. A higher CTR generally indicates better ad performance.

Related terms

CPC (Cost per Click) CPC is the amount of money an advertiser has to pay every time a user clicks on an ad.
Paid Traffic refers to website visitors who land on a web page through paid advertising campaigns, such as pay-per-click (PPC) ads.
Keywords are words or phrases used in search queries to find relevant content online.
Search Queries are the words or phrases users type into search engines to find information.
Clicks refer to the number of times users click on a link or element, such as a search result or advertisement, leading to a web page.
CTR (Click-Through Rate) is the ratio of clicks to impressions, measuring the percentage of users who click on a link after seeing it.