Meta Tags

Meta Tags are snippets of text that describe a page's content; they don't appear on the page itself.


Meta Tags are HTML elements that provide metadata about a web page. They include information such as the page's title, description, author, and keywords. Meta Tags are invisible to users but are used by search engines and web crawlers to understand the content and context of a page. The most common types of Meta Tags include the meta title tag, meta description tag, meta keywords tag, and meta robots tag.

Optimizing Meta Tags is an essential aspect of on-page SEO. A well-crafted meta title and description can improve click-through rates from search engine results pages (SERPs) by providing users with relevant information about the page's content. While meta keywords are no longer used by major search engines for ranking purposes, other meta tags, such as meta robots tags, help control how search engines crawl and index the page.


  • 1.

    How important are Meta Tags for SEO?

    Meta Tags are important for SEO as they provide search engines with valuable information about the content of a web page. Optimizing Meta Tags can improve a page's visibility in SERPs and increase click-through rates.

  • 2.

    What is the ideal length for Meta Tags?

    Meta Titles should typically be between 50-60 characters, while Meta Descriptions should be around 150-160 characters. This ensures that the content is displayed correctly in search engine results pages.

  • 3.

    Do Meta Keywords still matter for SEO?

    No, major search engines like Google no longer use Meta Keywords as a ranking factor. However, other Meta Tags, such as meta title and meta description, remain crucial for SEO.

Related terms

Title Tag is an HTML element that specifies the title of a web page, appearing in search engine results and browser tabs.
SEO (Search Engine Optimization) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
Content Groups organize website or app content into categories, enhancing analysis in analytics platforms.
Keywords are words or phrases used in search queries to find relevant content online.
Indexing is the process by which search engines crawl and store web pages in their databases.
Technical SEO involves optimizing website infrastructure and settings to improve search engine crawling, indexing, and rendering.