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SEO Glossary

Technical SEO

Technical SEO involves optimizing website infrastructure and settings to improve search engine crawling, indexing, and rendering.

Definition

Technical SEO refers to the process of optimizing the technical aspects of a website to improve its visibility and performance in search engine results pages (SERPs). Unlike on-page and off-page SEO, which focus on content and backlinks, respectively, technical SEO focuses on ensuring that search engines can effectively crawl, index, and interpret a website’s content.

Key areas of technical SEO include website speed and performance, mobile-friendliness, crawlability and indexability, site structure and navigation, HTTPS and security, schema markup, XML sitemaps, and canonicalization. By addressing technical issues and optimizing website infrastructure, technical SEO helps search engines understand and rank a website’s content more effectively, leading to improved visibility and organic traffic.

FAQ

  • 1. What are some common technical SEO issues? Common technical SEO issues include slow page speed, mobile usability issues, crawl errors, duplicate content, broken links, improper redirects, missing or incorrect XML sitemaps, and issues with robots.txt directives.
  • 2. How can I improve technical SEO? To improve technical SEO, conduct regular website audits to identify and fix issues such as broken links, crawl errors, and duplicate content. Optimize website speed and performance, ensure mobile-friendliness, implement HTTPS, and use structured data markup where applicable.
  • 3. Is technical SEO important for all websites? Yes, technical SEO is important for all websites, regardless of size or industry. A well-optimized technical foundation is essential for ensuring that search engines can crawl, index, and rank your content effectively, leading to improved visibility and organic traffic.

Related terms

SEO (Search Engine Optimization) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
Indexing is the process by which search engines crawl and store web pages in their databases.
Crawling is the process by which search engine bots systematically browse the web, discovering and indexing web pages.
Sitemap A Sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.
Robots.txt is a file webmasters use to instruct web crawling bots about indexing their site.
Meta Tags are snippets of text that describe a page's content; they don't appear on the page itself.