SEO Gets
Step 2: Your First Site

Branded keywords

Branded keywords help you filter out searches that include your brand name in SEO Gets, providing a clearer picture of branded keyword performance.

Set up your branded keyword filter

  1. Open your site from the master dashboard.

  2. Go to Settings

  3. In the Branded Keywords module, add branded keywords. Accounts with AI credits can also use One-Click Branded Keywords to generate branded keywords instantly.

Enter the brand terms you want to match. Include common variations, product names, and misspellings if people search for them (i.e., seo gets, seogets, etc.).

Bulk-add branded keywords

You can paste multiple branded keywords at once instead of adding them one by one. The input accepts a comma-separated list with no spaces between terms.

Example:

seogets,seo gets,seo-gets,seogets.com

When you paste this format, SEO Gets automatically splits each term into a separate keyword entry.

If your paste doesn't work

Common formatting mistakes that prevent the split:

  • Spaces after commas — Remove any spaces after each comma. Use term1,term2,term3, not term1, term2, term3.

  • Line breaks — Paste everything on a single line. Line breaks won't split into separate terms.

  • Extra quotes — Don't wrap the list in quotation marks.

  • Trailing comma — Remove any comma at the very end of your paste.

Duplicates are automatically filtered out, and all entries are normalized to lowercase—you don't need to clean those up manually.

Check your results

After the filter is applied, you can use the dashboard to review clicks, impressions, and trends for branded searches only using the Branded Queries filter. If the results look too broad, tighten the filter. If they miss obvious brand searches, add more variations.

Filter → Branded Queries → Only Branded Queries (middle selector)

Once you've activated the brand-only filter, check the Queries report for a list of branded queries being captured.

It worked! We can see a list of branded queries and their performance from the selected date range.

And it doesn't stop there! Once you've confirmed that your branded keyword filters are working, clear your filters and navigate to the Branded vs Non-Branded Clicks report on your dashboard to compare how each group is performing and see a percentage of branded clicks to guide your SEO efforts and balance your funnel.

What’s next

Once your branded filter looks right, you can use the same approach for non-branded research, long-tail queries, AI-search analysis, and more. To learn how to regex filter like a pro, read: 50+ Ready-to-Use GSC Regex Filters for SaaS, Local, and eCommerce SEO.

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