Topic clusters

Topic clusters help you group related keywords so you can spot growth, decay, and content opportunities faster. They are one of the most powerful ways to assess your site's topical strengths and weaknesses.

Set up your first topic cluster

1. Navigate to one of your SEO Gets properties.

2. Go to Settings.

3. Scroll down to Topic Clusters.

4. Click New Topic Cluster.

5. Give your cluster a name.

6. Now, choose a condition from the dropdown and start adding keywords to build your topic cluster. Conditions are separated into two groups: inclusion and exclusion. Inclusions help pull keywords into your cluster while exclusions help block them.

7. Add keywords, separating them with commas (no spaces). Hit enter when you are done.

8. Click Save.

SEO Gets will create the topic cluster and make it available in your reports and dashboard filters.

What to do next

After your cluster is added, open the dashboard and filter by that topic cluster to review its keywords, pages, countries, and trend data. This is the easiest way to see whether a topic or group of topics is growing, decaying, or starting to gain traction.

Tips for your first cluster

• Start with one clear topic instead of a broad list of unrelated terms.

• Use keywords that describe the same intent or closely related subtopics.

• If you want to compare performance across clusters, create several unique clusters for different themes instead of mixing them together.

Below, we've included an example of how we use SEO Gets to build, distinct and meaningful topic clusters.

If you also want to group pages by URL instead of keywords, use Content Groups from your site settings.