GA4 analytics in SEO Gets

If your GA4 metrics are showing zero—or the panel stays empty—this is usually a connection or access issue:

• GA4 property not linked — Go to Settings → Data Source → Google Analytics 4 and confirm the property is selected. If it shows "Connect GA4," you'll need to link it first.

• Wrong Google account — Make sure the Google account connected in Settings → My Google Accounts has access to the GA4 property you're trying to view. If someone else set up the connection, their account needs access—not just yours.

• Multiple GA4 properties — If you have more than one GA4 property for the same site, check that you've selected the correct one. It's easy to link the wrong property by mistake.

• No matching traffic in the date range — SEO Gets only shows organic search and select referral traffic. If your site had no organic traffic in the selected date range, metrics will show as zero. Try broadening the date range to check.

For step-by-step connection help, see Link GA4 property.

If you see revenue in GA4 but not in SEO Gets, the most common cause is where that revenue is being tracked:

• Revenue on an unrelated hostname — If your checkout or booking happens on a completely separate domain (like a third-party booking platform), GA4 attributes that revenue to that hostname—not your main site. Cross-domain tracking in GA4 does not bring revenue from unrelated domains into SEO Gets for your main site.

• Revenue on a subdomain — If you connected the sc-domain property, revenue attributed to subdomains of your primary domain—such as checkout.yoursite.com—will come through in SEO Gets.

• Revenue from non-organic traffic — SEO Gets filters to organic search and select referral sources only. Revenue from paid campaigns, social, email, or direct traffic won't appear in your dashboard.

• Processing delay — GA4 can take 24–48 hours to process revenue data. If the transaction is recent, it may not have appeared yet.

For more detail, see Why doesn't GA4 revenue show in SEO Gets?

If your GA4 data looks fine in the main dashboard but vanishes or drops significantly when you apply a content group filter, the issue is almost always how the filter is written:

• Your regex includes the full URL — GA4 stores URL paths only, not full URLs. If your content group regex includes https:// or your domain name (like ^https://yoursite.com/blog), it won't match anything.

Fix: Write regex patterns that match the path only. Use ^/blog instead of ^https://yoursite.com/blog.

For a full walkthrough, see Why can I see my GA4 data in the dashboard but not in the filtered view?

This is expected—SEO Gets intentionally filters your GA4 data to show only SEO-relevant traffic:

• SEO Gets shows filtered traffic — organic search plus select AI/referral sources like ChatGPT, Gemini, and Perplexity.

• GA4 shows all traffic — including paid campaigns, social, email, and direct visits.

The numbers should differ. If you want to verify SEO Gets numbers in GA4 directly, you can apply a matching source/medium filter. See Why doesn't my GA4 data match what I'm seeing in SEO Gets? for the exact filter values.

SEO Gets shows the key events you've marked in GA4, but only for the SEO traffic we track — organic search plus selected AI/referral sources. An event that only fires on paid, social, email, or direct traffic won't appear in SEO Gets at all.

• Event fires on traffic outside our scope — If the event mostly fires on non-organic traffic, check the session source/medium in GA4 to confirm. See Why doesn't my GA4 data match what I'm seeing in SEO Gets? for the exact sources we include.

• Same primary domain, different subdomain — If your conversion, booking, or signup happens on a subdomain like checkout.yoursite.com, the key event will appear in SEO Gets when you've connected the sc-domain property, because it shares your primary domain.

• Unrelated third-party hostname — If your conversion happens on a completely separate domain (like a booking platform or payment processor), GA4 attributes that key event to that hostname, not your primary domain. Cross-domain tracking in GA4 does not bring those events into SEO Gets for your main site.

• Event isn't marked as a key event in GA4 — Only events marked as key events in GA4 appear in SEO Gets. Mark the event in GA4, and it becomes available to filter in the dashboard.

To check where a key event is attributed, go to GA4 → Reports → Landing page and add a hostname filter. If the hostname is unrelated to your primary domain, that's why it's not showing in SEO Gets.

To control which key events show, use Filter → Key Events and choose the events to include or exclude. You can't change which events are key events in GA4 from SEO Gets — the connection is read-only.

The site-level key events total and the detailed Key Events card count different things, so the two numbers aren't supposed to match.

• Dashboard key events total — This is a count of key event occurrences across all your key events. SEO Gets sums the GA4 key events metric across the selected date range.

• Detailed Key Events card — This card counts active users (distinct people) who triggered a key event, broken out by event name. When you filter to a single event, its header shows the active users for that event.

Here's a real example: filtering generate_lead shows 16 key events, while the dashboard total shows 37. That's because 16 distinct users triggered generate_lead, while the dashboard's 37 counts every key event occurrence across all your events. Neither number is wrong—they're just answering different questions.

Filters don't change the calculation. Applying a filter (like clicking a landing page, country, or event row) reruns the GA4 queries and narrows the result set—it doesn't create a new attribution model. The detailed card always reports active users; the site-level total always sums key event occurrences.

One more surface difference: the SEO Analytics dashboard restricts GA4 data to SEO-relevant sources (organic search plus select AI and referral sources), while the GA4 dashboard does not apply that source filter. So the same key event can show different—but both correct—totals depending on which dashboard you're looking at.

If your GA4 data dropped right after you switched your site to a new hostname, such as moving from yoursite.com to www.yoursite.com, while Google Analytics kept collecting traffic, the hostname change is usually the cause. SEO Gets filters GA4 data by hostname based on the site property currently selected in Search Console, not the GA4 property itself.

When that property is a URL-prefix property, for example https://www.yoursite.com, SEO Gets matches its hostname exactly. Switching from the non-www to the www version changes what we match against, so rows for the old hostname stop appearing even though GA4 is still collecting them.

1. Confirm the Search Console property for the site now points to your current hostname, such as the www version.

2. Go to Settings → Data Source → Google Analytics 4 and check the property shown under Select GA4 Property.

3. Select the GA4 property that corresponds to your site again if it is not already selected.

Reconnecting your Google account in My Google Accounts only refreshes OAuth access and does not change the hostname filter. Use that path only if the Google account or GA4 access itself needs reconnecting.

If you use a domain (sc-domain) Search Console property, SEO Gets matches your whole domain instead of one exact hostname, so it picks up traffic across protocols and subdomains.