SEO Gets
Analytics

GA4 analytics in SEO Gets

When you connect Google Analytics 4 (GA4) to SEO Gets, you unlock a whole new layer of insight: what happens after users land on your site from search. You'll see sessions, engagement rate, key events, and revenue (if you're tracking it)—all alongside your Google Search Console data.

The GA4 connection is read-only. SEO Gets can view your data but never modify your GA4 properties.

What GA4 data you'll see

Once connected, SEO Gets pulls these metrics from GA4 for each landing page:

  • Sessions — How many visits started on that page from organic search

  • Engagement rate — The percentage of sessions that were meaningful (not bounces)

  • Key events — Conversions or important actions you've set up in GA4

  • Revenue — Purchase value attributed to those sessions (if you track e-commerce)

GA4 is page-based, not query-based

Here's the key distinction: GA4 data tells you what happens after someone lands on your site, not which query brought them there.

Google Search Console shows you queries and impressions. GA4 shows you behavior and outcomes. They're two halves of the same story—GSC reveals how people found you, and GA4 reveals what they did next.

For more on this, see Why don't my GA4 metrics apply to queries?

Why your numbers won't match GA4 exactly

SEO Gets intentionally filters your GA4 data to show only SEO-relevant traffic—organic search from engines like Google, Bing, DuckDuckGo, and Yahoo, plus referral traffic from AI search tools like ChatGPT, Gemini, Perplexity, and Brave.

This means:

  • SEO Gets shows filtered traffic—organic search plus select AI/referral sources

  • GA4's default view shows all traffic, including paid campaigns, social, email, and direct visits

The numbers will differ, and that's intentional. You're seeing a cleaner, SEO-focused view without the noise. For the full breakdown of what gets filtered, see Why doesn't my GA4 data match what I'm seeing in SEO Gets?

Working with GA4 data in the dashboard

Once your GA4 property is linked, open the GA4 dashboard to explore your data. Here's what you can do:

Filter your GA4 data

Advanced filters aren't available yet for GA4, but you can apply basic filters by clicking on any table row. For example, click a landing page to see all metrics filtered to that page, or click a country to focus on traffic from that region.

Basic filters in GA4 work by clicking table rows—just like in GSC views. The dashboard updates automatically to show filtered data across all widgets.

Compare time periods

Use the date picker to compare performance over time. Available comparison modes include:

  • Previous Period — Compare against the immediately preceding period

  • Year Over Year — Compare against the same period last year

  • Previous Month — Compare against the previous month

  • Custom — Pick specific date ranges to compare

Year Over Year comparisons are helpful for spotting seasonal trends or measuring growth against the same period last year.

Export your data

Click Export to CSV to download your GA4 data. You can choose which columns to include—Date, Landing Page, Country, Device, Event Name, and Source/Medium—so you only export what you need.

Current limitations

Here's what GA4 in SEO Gets doesn't support yet:

  • Advanced filters — You can't build complex filter combinations like you can in GSC views. For now, use table-row clicks for basic filtering.

  • Query-level metrics — GA4 attributes sessions to landing pages, not search queries. If you need query-level data, use GSC analytics instead.

How to connect GA4

Linking GA4 takes about 30 seconds per site:

  1. Go to Settings → Data Source for the site you want to connect

  2. Under Google Analytics 4, select the corresponding property

For step-by-step instructions with screenshots, see Link GA4 property.

Troubleshooting

If your numbers don't match what you expected—or if exports differ from your dashboard—start with Why your export counts might not match the dashboard. It covers SEO traffic filtering, comparison mode shifts, date picker limits, and other common causes.

If your GA4 panel shows "Connect GA4" or stays empty, or if you need help selecting the right property when you have multiple GA4 properties, see Link GA4 property — it includes troubleshooting steps for property selection and missing data.

For more targeted GA4 troubleshooting:

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