SEO Gets
Analytics

GA4 analytics in SEO Gets

When you connect Google Analytics 4 (GA4) to SEO Gets, you unlock a whole new layer of insight: what happens after users land on your site from search. You'll see sessions, engagement rate, key events, and revenue (if you're tracking it)—all alongside your Google Search Console data.

The GA4 connection is read-only. SEO Gets can view your data but never modify your GA4 properties.

What GA4 data you'll see

Once connected, SEO Gets pulls these metrics from GA4 for each landing page:

  • Sessions — How many visits started on that page from organic search

  • Engagement rate — The percentage of sessions that were meaningful (not bounces)

  • Key events — Conversions or important actions you've set up in GA4

  • Revenue — Purchase value attributed to those sessions (if you track e-commerce)

GA4 is page-based, not query-based

Here's the key distinction: GA4 data tells you what happens after someone lands on your site, not which query brought them there.

Google Search Console shows you queries and impressions. GA4 shows you behavior and outcomes. They're two halves of the same story—GSC reveals how people found you, and GA4 reveals what they did next.

Why your numbers won't match GA4 exactly

SEO Gets intentionally filters your GA4 data to show only SEO-relevant traffic—organic search from engines like Google, Bing, DuckDuckGo, and Yahoo, plus referral traffic from AI search tools like ChatGPT, Gemini, Perplexity, and Brave.

This means:

  • SEO Gets shows filtered traffic—organic search plus select AI/referral sources

  • GA4's default view shows all traffic, including paid campaigns, social, email, and direct visits

The numbers will differ, and that's intentional. You're seeing a cleaner, SEO-focused view without the noise. For the full breakdown of what gets filtered, see Why doesn't my GA4 data match what I'm seeing in SEO Gets?

How to connect GA4

Linking GA4 takes about 30 seconds per site:

  1. Go to Settings → Data Source for the site you want to connect

  2. Under Google Analytics 4, select the corresponding property

For step-by-step instructions with screenshots, see Link GA4 property.

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