By related topics and ideas

When you want to track how a theme performs across your site—regardless of which pages rank for it—grouping by related topics and ideas is the way to go. In SEO Gets, this means using Topic Clusters to bundle keywords that share the same concept, intent, or subject matter.

Why group by topic?

Topics rarely live on a single page. A theme like "technical SEO" might span dozens of articles, tools, and guides across your site. By grouping those keywords together, you can see the big picture:

• Is the topic growing, flat, or declining?

• Are there new opportunities you're missing?

• Are some pages cannibalizing each other?

This approach is especially useful when you're tracking content strategy goals like "grow our authority in X" or "dominate Y topic."

How Topic Clusters work

Topic Clusters group keywords by theme—not URLs. You define which keywords belong in the cluster using a simple comma-separated format, and SEO Gets pulls all matching queries into one group you can filter and track.

Each cluster has two condition types:

• Inclusion conditions: Keywords that should be in the cluster

• Exclusion conditions: Keywords that should not be in the cluster (useful for keeping clusters clean and focused)

Examples of thematic keyword clusters

Here are three examples of how SEO Gets uses Topic Clusters to track related ideas:

Notice how each cluster focuses on a single theme. The exclusion conditions keep unrelated terms from drifting into the wrong cluster.

When to use topic grouping vs. other methods

Grouping by topic is ideal when you're tracking a theme that cuts across multiple pages or sections. Use other grouping methods when you want to track:

• A section of your site (use Content Groups for URL-based grouping)

• Specific types of content (i.e., guides, blogs, etc.

• URL stages (i.e., subfolder structure that follows a logical flow)

• Content by creator (i.e., agency, in-house, consultant)

Tips for strong topic clusters

• Start with one clear theme instead of mixing unrelated topics.

• Use keywords that describe the same intent or closely related subtopics.

• If you spot overlap between clusters, refine your exclusion conditions to keep them distinct.

• Mark high-priority topics as priority so they stay visible during reviews.

What to do next

After you've created your clusters, filter your dashboard by topic to see growth, decay, and new opportunities at a glance. For more on grouping strategies, check out the full guide to grouping and tracking content performance.