By audience or persona

Grouping content by audience or persona helps you see how well different segments of your site perform for the people they're meant to serve. In SEO Gets, you can use Content Groups for URL-based audience sections or Topic Clusters for keyword-based audience targeting — or both together for a complete picture.

When to use Content Groups vs Topic Clusters

The right approach depends on how your site is organized and how you think about your audiences.

• Use Content Groups when your site has clear URL sections for different audiences, like /for-enterprise/, /for-startups/, or /for-agencies/. This works best when you've built dedicated landing pages or hubs for each persona.

• Use Topic Clusters when you want to track how your site performs for audience-specific keywords, like "beginner SEO tips," "enterprise SEO strategy," or "SEO agency tools." This is ideal when the same pages might serve multiple audiences but you want to see which audience terms drive the most visibility.

You can also combine both approaches. For example, use Content Groups to track your /for-agencies/ section and Topic Clusters to measure how well you rank for agency-focused keywords across your entire site.

Set up Content Groups for audience sections

If your site has distinct sections for different personas, Content Groups make it easy to track each one separately.

1. Navigate to one of your SEO Gets properties.

2. Go to Settings.

3. Scroll down to Content Groups.

4. Click New Content Group.

5. Name your group after the audience it serves, like "Enterprise" or "Startups."

6. Choose a simple pattern or regex that matches the URLs for that audience section.

7. Click Save.

Example audience-based Content Groups

Here are a few common patterns to try:

• Enterprise audience: Use a pattern like /for-enterprise/ or /enterprise/ to track pages built specifically for large organizations.

• Startup audience: Use /for-startups/ or /startups/ to group content targeting early-stage companies.

• Agency audience: Use /for-agencies/ or /agencies/ to track agency-focused pages.

• Student or education audience: Use /for-students/ or /education/ to group educational content.

Once saved, filter your dashboard by that Content Group to see how the section performs as a whole.

Set up Topic Clusters for audience-specific keywords

If you want to track how your site performs for audience-specific search terms, Topic Clusters are the way to go. This is especially useful when your content serves multiple personas and you want to see which audience drives the most visibility.

1. Navigate to one of your SEO Gets properties.

2. Go to Settings.

3. Scroll down to Topic Clusters.

4. Click New Topic Cluster.

5. Name your cluster after the audience, like "Beginner SEO" or "Enterprise Terms."

6. Add the keywords that audience searches for, separated by commas.

7. Click Save.

Example audience-based Topic Clusters

Here are practical examples of how to build clusters for different personas:

After you save your clusters, use dashboard filters to see how each audience segment performs. This helps you understand which personas drive the most traffic and where you might need to create more targeted content.

Use both together for deeper insights

The real power comes when you combine Content Groups and Topic Clusters. Here's how to use them together:

• Check alignment: Filter by an audience Content Group and then by the matching Topic Cluster to see if your pages rank for the terms that audience actually searches.

• Spot gaps: If your Enterprise Topic Cluster shows strong impressions but your Enterprise Content Group has low clicks, your pages might not match what enterprise searchers want.

• Compare audiences: Create parallel groups and clusters for each persona, then compare performance to see which audience segments deserve more investment.

This approach turns audience segmentation from a marketing concept into something you can measure and improve.

What to do next

After you set up audience-based grouping, start reviewing performance by persona. Filter your dashboard by each Content Group or Topic Cluster and ask:

• Which audience segments are growing vs declining?

• Are there keyword opportunities you're not capturing for a specific persona?

• Do some audience sections need more content or better optimization?

• Which audience converts at a higher rate?

For more on how to set up and use grouping features, see Group and track content performance.