Changelog

You can now pull Google Discover performance from Google Search Console straight into Claude or any other MCP client connected to SEO Gets.

Ask about Discover traffic for any site in your account and the MCP returns clicks, impressions and CTR. You can break results down by date, page, country or content group, and filter by page or country to focus on a specific section or market.

A few things you can ask:

• “Summarize Discover performance for example.com in Q3.”
• “Which pages drove the most Discover clicks last month?”
• “How does Discover CTR in Japan compare to the US?”
• “Show me daily Discover clicks for the /blog/ content group.”

With Portfolios, you can now groups sites into custom workspaces that are perfect for segmenting clients by account manager, comparing sites by industry or vertical, or tracking site migrations. Portfolios replace our tagging feature, and include:

• Combined metrics: One dashboard lets you combine and compare key metrics, growing and decaying queries, pages, sources and more.
• Site migrations: Compare an old and a new site side by side. Watch traffic transition from one domain to the other and identify gaps before they become a problem.
• Shared content groups: Group pages and cluster queries once, then filter every site in the portfolio with them.
• Private and shared views: Portfolios start private to you. Share one with your team whenever it’s ready.

You can even use the SEO Gets MCP to create and manage portfolios. If you’re managing 50+ sites, send an email to zach@seogets.com to learn more about the best practices for managing a large number of properties.

You can now send your SEO Gets data straight to Google Sheets. Pick any report, choose “Open in Google Sheets,” and we’ll create a new spreadsheet in your Google Drive with your data ready to go. No more downloading CSVs and re-uploading them.

The SEO Gets MCP now taps site updates from our Content Change Tracking feature. Ask your AI assistant what changed on your site, and it will summarize (and contextualize) all changes.

What you can see:

• Content changes: words added or removed, plus edits to titles, meta descriptions, headings, and links
• HTTP status changes, like pages that start returning a 404
• Internal links added or removed
• Your annotations

Try asking:

• “What changed on my site in the last 14 days?”
• “Did anything change on my blog pages before traffic dropped?”
• “Did any pages lose internal links recently?”
• “Are any of my priority pages showing HTTP status changes?”

You can now export Content Change Tracking data to CSV, allowing you to bulk analyze changes to your website properties outside of SEO Gets. This is perfect for major site updates, bulk content uploads, URL restructuring campaigns, and more.

You can now pull Google Analytics 4 metrics directly through the SEO Gets MCP, alongside existing Search Console data.

Analyze sessions, active users, engaged sessions, engagement rate, key events, revenue, and more. This data is joinable with GSC metrics on shared dimensions like page, date, and content group, enabling in-depth analysis of your data from multiple sources simultaneously.

Ask your AI client things like “what are our top converting landing pages this quarter” or “show session source breakdown for Q2” and get merged GSC + GA4 answers in one query.

Requires a linked GA4 property.

Content Change Tracking is now available for Super Sites in SEO Gets. Automatically track HTML changes for up to 5,000 pages to cut down on manual annotations and support a complete record of what changed on your site (and when).

This tool allows you to track:

• Content changes
• HTTP status changes
• Internal links

Content changes are presented in a chronological feed. Filter by type of change or page to drill into the URLs that matter most. Once you’ve set your parameters, you can view the before/after state of every change and copy/paste the HTML to analyze it.

For a full video breakdown of Content Change Tracking in SEO Gets, visit our YouTube page.

More traffic now starts inside AI tools like ChatGPT and Perplexity. When they recommend a page on your site, they sometimes guess at the URL instead of confirming it exists. This is especially prevalent with less powerful models. SEO Gets now allows you to track when real users land on these 404 pages.

We added a table to surface all sessions on 404 pages. Use this table to quickly identify hallucinated URLs and all other 404 issues.

What it does

• Automatically logs any GA4 pageview where the page title or screen class contains “page not found.”
• Hover over a row and click the icon to load the URL in a new tab and confirm it’s a real 404
• Toggle to “growing” to surface repeat offenders that need to be fixed first

Visit the Help Desk to browse our article “Track 404 errors and hallucinated URLs” for a full breakdown of common 404 causes and how to fix each one.

You can now filter GA4 data using multiple conditions at once, including:

• Page/Content Group
• Country
• Device
• Source/Medium
• Key Events
• Priority Pages

This allows for more precise segmentation of your analytics data and gives you finer control over how GA4 metrics are sliced and analyzed. Mix-and-match filters to find deep insights, then save your filter to be used again and again with one click.

We’ve also unlocked our “Compare Filters” feature for GA4 and provided some preset filters based on popular segmentation, such as Organic, LLM, Referral, and Social Media.

New users will now experience an improved onboarding flow. Within minutes, new users will select a property and automatically generate:

• Brand Summary (New)
• Brand Keywords
• Topic Clusters
• Content Groups
• Priority Clusters/Groups (New)

The newly added brand summary feature generates a concise description of your brand, including who they are, what they do, what type of business it is, and who they serve. Brand summary is used by AI features to generate more accurate results.

Priorities are an existing feature that will now be deployed automatically during onboarding. SEO Gets will identify which topic clusters and content groups are the most relevant to your brand and growth objectives, tag them, and enable priority tag filtering throughout the rest of the platform.

The SEO Gets MCP has been updated with several new capabilities, including:

• Create/delete/manage topic clusters
• Create/delete/manage content groups
• Create/delete/manage tags

We’ve also introduced new read-only features to make it easier to surface properties and insights via the MCP.

The SEO Gets MCP can now be installed to Claude, ChatGPT, and other AI clients via a custom connector.

This means you can now access the SEO Gets MCP at claude.ai, on mobile devices, and more ⚡

Core and Pro users can try it out by accessing: https://app.seogets.com/account/mcp

We have added Annotations and Google Updates to the chart in Indexing Report. You can now connect SEO work and Google Updates to indexing statuses; perfect for charting the impact of URL restructuring projects, 301 redirects, site migrations, and Core Updates.

Additionally, we’ve added the ability to filter annotations on/off charts (Dashboard, GA4, and Indexing Report) when filtering by page or content group. This ensures that only relevant annotations are included on your charts.

Admins can now manage email notification preferences for Super Sites directly from Team Settings. The new panel gives each team member individual control over whether they receive the weekly indexing report, which surfaces newly indexed, de-indexed, and at-risk pages.

Under “Which emails do you want to receive?” select All, Custom, or None to tailor your email notification preferences to your needs.

You can now filter to your tagged “Priority” pages in the Indexing Report. This allows you to:

• Keep a close eye on the indexing status of newly published pages in important content groups
• Monitor priority pages at a glance when updating URL structure or redirects
• Quickly find and request indexing for the pages that matter the most to your site

Our help desk is now accessible through the SEO Gets via in the in-app chat and the settings menu💡

You can ask it questions like:

• How do I set up a topic cluster?
• How do I prioritize a content group?
• How can I create a strategic SEO action plan?\

The SEO Gets MCP is now in public beta 🎉

Connect SEO Gets to Claude Desktop and ask questions about your GSC and GA4 data directly in Claude. Find out which topic clusters and content groups need your help or generate a 30-day indexing snapshot. You can even compare performance across multiple sites.

For tips on installation and troubleshooting, check our help desk.

You can now export charts to deliver quick, clear wins to your stakeholders. Exported images are pre-formatted with the metrics and date range you’ve selected, and minimal visual clutter to keep your data front and center. You can also add annotations for context.

This feature is available in Dashboard, GA4, and Indexing.

How it works:

• Select your view
• Choose your metrics, filters, date range, and whether to view by day/week/month
• Click “export as image” (picture icon beneath chart)
• Add annotations (optional)
  • Either click the “add annotation” button and select your date(s) or click the chart directly
  • Note: Metrics are calculated around the earliest annotation
• Select “Copy to Clipboard” or “Download”\

You can now mark sites, topic clusters, and content groups as “priority” in SEO Gets. Priorities are designated with “star” icon that is highlighted across every report and screen in the SEO Gets, making it faster to find and filter for the metrics that matter most to you and your stakeholders.

How it works:

• Select a site
• Access settings
• In Topic Clusters and Content Groups, click the “star” icon to mark your priority clusters and groups.

Once you return to your dashboard, you will not only see these clusters and groups marked as “priority” but also their individual queries and pages. SEO Gets will even tag queries in New Rankings that match the regex for your priority clusters and groups.

Added a “Decaying Pages That May Need Refreshing” table to the Content Decay report, making it easier to prioritize which pages need attention.

The table includes:

• Clicks Last 2mo — recent click trend to show short-term momentum loss
• Clicks YoY — year-over-year comparison to distinguish seasonal dips from real decay
• Top 10 Queries — click changes across your top queries to pinpoint where visibility is slipping
• Clicks — total click volume to help prioritize high-traffic pages first
• Status — Critical or Warning designation to quickly identify the most urgent pages to refresh

Added a success or failure designation under the graph based on the selected metrics, enabling users to see which metrics were positively (or negatively) influenced by actions or conditions expressed in the annotation. Re-organized the description and URL list.

Added a dedicated GA4 tab providing a focused view of your Google Analytics 4 data alongside your existing SEO dashboard. The new dashboard includes:

• Traffic overview graph — visualize sessions, key events, engagement rate, and revenue trends over your selected date range, with period-over-period comparison\

• Content Groups table — see performance by content group with growing/decaying filters to quickly surface what’s winning and what needs attention\

• Landing Pages table — analyze your top landing pages in seconds to see where users are interacting with your content and which pages are driving engagement and revenue\

• Source/medium — View critical sources to understand where your users are coming from

Note: Advanced filters are currently in beta. Basic filtering is available by clicking any table row.

Annotations now provide users with SEO testing statuses, including notices when SEO testing is not complete or if there isn’t enough historical data to validate a test. Remember, you can also add annotations while browsing your website with the SEO Gets Anywhere chrome extension.

This update also:

• Added GA4 metrics into Annotations (i.e., sessions, engagement rate, key events, revenue)
• Fixed several false flags in SEO testing
• Added descriptions and URLs to make SEO tests more actionable

Added a filter to our indexing report that lets you see all pages with a last crawl date of 90 days or more. Once your last crawl date is 130 days or more, your chance of indexing drops by over 50%.

Image Source

UI/UX update for content decay heatmap report. Makes seeing the url much easier & using the tooltips.

Improved UI/UX for Keyword Cannibalization to find issues more easily. Also added the top non-branded query for each page to see if there is overlap in SERPs.

Improved the UI/UX for the striking distance report. Added the ability to view the top non-branded query for each page as well to understand if you need to optimize the current page or create a new page for the query.

Added a table for GA4 key events.

Improved sorting UI to make managing the master dashboard easier.

Improved our settings menu and navigation to easily manage your team, connect multiple Google accounts, and manage Super Sites.

When you click to view the SERP results for a query, we automatically show non-personalized results.

We’ve made a handful of huge updates to make the index reporting even easier to find high-priority fixes.

1. Easy filtering for indexed and non-indexed pages.
2. Total % of tracked pages indexed.
3. Sortable clicks and impression columns.
4. A “recently published, not yet indexed” filter.

How to benefit:

1. Filter by indexed pages and then sort by longest crawl date. Update content, add internal links, ask Google to recrawl if important, or write a social post sending traffic to these pages.
2. Filter for non-indexed pages, then sort by most clicks or impressions. Make sure important pages get re-indexed.
3. Look at recently published but not yet indexed pages and submit to Google to crawl.

We’ve added a source/medium table on the performance report when you have a GA4 metric selected.

We added GA4 data to our exports.

Some of you have noticed what appears to be discrepancies between SEO Gets and GA4. The data is actually 1:1, but the way we present data is designed to give you the most accurate view of your organic performance.

For a full explanation, watch this explainer video.

Also, we will have a source/medium table coming soon to show where the sessions are coming from.

Holy Smokes! GA4 is now live!! 🔥

This is a V1.1 release, with many upgrades coming in the next few weeks (source/medium table, key events, and a separate GA4 dashboard, etc).

You can now compare any two filters side-by-side directly in your dashboard.

How it works: Click the Filter icon, then select “Compare.”

Choose your first filter (solid lines) and second filter (dashed lines) from any combination of:

• Content Groups
• Topic Clusters
• Saved Filters
• Custom filters (query, page, country, device)

Why this beats GSC: Google Search Console only lets you compare the same filter type (query vs query, page vs page). SEO Gets lets you compare anything against anything – your blog content group vs mobile traffic, a topic cluster vs a saved regex filter, whatever you need.

We’ve rolled out two big improvements to how filter presets work in SEO Gets.

1. Property-Level vs User-Level Presets

You now have control over where your saved filters live:

User-Level Presets – Save a filter once, use it everywhere. Your preset will appear across your master dashboard and every property in your account. Perfect for regex patterns you use constantly (like branded/non-branded filters or question queries).

Property-Level Presets – Save a filter to a specific property only. Ideal for site-specific filters like custom brand misspellings, product categories, or location-based patterns that only make sense for one site.

2. Edit Your Saved Filter Presets

You asked, we delivered. You can now edit filter presets after saving them.

To edit a saved filter:

1. Hover over the selected preset you want to edit
2. Click the pencil icon that appears
3. Update the filter name, regex pattern, or conditions

We’ve also created a blog of some of the best regexs you can save as presets. Check it out here.

Dark Mode! Nuff said. 🤝

We’ve built a new Chrome extension that instantly allows you to access page and domain data for sites you manage, plus add annotations on the fly – all without leaving your current tab.

Click to download it here.

Thank you to our publishers for your patience! We’re pleased to announce that you can now view your Discover traffic in SEO Gets. Available in the source hamburger menu.

Super sites now have a limit of 5,000 pages for index reporting per super site.

We’re making this change for two key reasons that will benefit most of our users:

1. Faster index reporting – Users with tens of thousands of pages were experiencing inspection cycles lasting weeks or even months (which means a majority of the data wasn’t even useful at that point). Shorter cycles mean you’ll get your indexing data more quickly and reliably.
2. Foundation for automatic content tracking – This enables us to build one of our most requested features: automatic content change detection across your selected pages, eliminating the need for manual annotations while still keeping pricing affordable.

A new settings UI is available that allows you to select exactly which sitemaps and pages you want to track. This is available in the property settings below the shared link section.

If you need to track more than 5,000 pages, you can add additional super sites for individual subfolders or subdomains, each with its own 5k limit.

Important: This change only affects index reporting. Extended storage remains unlimited and unaffected.

You can now toggle between displaying the change in % or the total delta change.

We’ve added a toggle that lets you choose whether to align days of the week between your selected period and the comparison period (e.g., compare Monday to Monday, Tuesday to Tuesday).

We’ve added comprehensive team functionality to SEO Gets:

1. Four user roles introduced – Admin, Team Member, Contributor, and Viewer roles give you complete control over permissions.
2. Property sharing enabled – Team members can now contribute their Search Console properties to shared team workspaces.
3. Centralized team management – Admins can manage billing, invite members, and control team settings from one dashboard.
4. Personal and team separation – Your personal account remains separate while you collaborate across multiple teams.

Learn more:

• Read the full announcement →
• Watch the explainer video →

We’ve improved our one-click setup:

1. Multilingual support added – Content groups and Topic Clusters now automatically detect and use your site’s language.
2. Upgraded AI model – You’ll get even better results.
3. Fixed an API limitation – Large sites that previously couldn’t use this feature will now work properly.

Coming soon: Our next update will let you add to existing Content Groups and Topic Clusters instead of starting over from scratch.

New icons on the performance page make it easier to share the magic link and add annotations.

Made a few improvements to our tagging system that should make tagging MUCH easier.

1. Resolved an issue where selecting a property would reset the scroll position to the top of the list. The view now maintains your current scroll position when selecting properties.
2. We added a “Select All”.
3. Made deleting tags easier.

We have added a new alert to our index reporting emails for pages that have been recently added to your sitemap, but have not been indexed yet.

We’ve made some improvements to our Query Counting feature. Allows for easy toggling of ranking and the ability to view the data stacked or non-stacked.

We’ve added the ability to filter by rank for all Super Sites.

Why this matters: This helps you analyze trends more consistently, especially for data prior to Google’s pagination update on September 12, 2025 (when they changed from &=100).

Before:

After:

Important Notes

Super Sites only
This filter is only available for domains with the Super Sites add-on due to GSC API restrictions.

Non-anonymized queries only
The filter displays non-anonymized queries only, since that’s how we calculate average ranking.

Daily-level filtering
Filtering uses average rank at the daily level. For example: if a query ranks position 6 on day 1 and position 100 on day 2, only day 1’s stats are included—even though the two-day average is 53.

You can now identify and track your branded keywords, topic clusters, and content groups in one click.

This is V1. The setup button will only appear if you don’t have any branded keywords, topic clusters, or content groups for that property.

We have improvements coming soon that will allow you to edit the targeting in the window, as well as add to the Topic Clusters and Content Groups you already have.

As requested, you can now sort by status, last crawl, rich results, and last inspection on the index reporting.

You should also be receiving index reporting updates via email on Monday mornings. If you’re not, please let us know.

Indexing is one of the most underrated and important aspects of SEO. Without pages being indexed, you will never show up in the SERPs or in LLMs.

So, we built one of the best indexing tools on the market.

What’s New:

• Master Dashboard Overview - See total index percentage across all your properties at a glance.
• Historical Timeline - Track complete indexing history for any URL over time.
• Flexible Filtering - Filter by pages or content groups to analyze specific site sections.
• One-Click Actions - Instant access to page history, SEO Gets lookup, and direct URL opening.
• One-Click Index Submission - Request indexing directly through Search Console integration.
• Rich Results Validation - View structured data eligibility alongside indexing status.
• Weekly Email Alerts - Get indexing movement summaries delivered every Monday.
• Support for sites up to 100,000 pages.

Availability:

Index Reporting is included with Super Sites ($10/month per site) - previously known as Extended Storage. Super Sites members also get 5 years of historical data and removal of GSC API limitations.

Filter presets are now available at the property level for paid accounts.

We plan on adding user-level filter presets as well, which will let you use the same presets across all your websites.

We’ve updated the UI/UX for the master tagging feature. This allows you to rearrange the tag order and to select multiple sites for the tag at once.

Just when you thought our free tier couldn’t get better… You can now invite team members on the free tier. Just go to your account page and invite your team.

You can filter on the annotations tab by:

• Title of Annotation
• Description
• Date

We’ve added the ability to filter by device.

We’ve added the ability to add annotations with a single click on the performance graph.

When you share or embed your magic links, they will no longer have any SEO Gets branding in the header or footer. Perfect for embedding directly into your website or for your own reporting tool of choice.

You can now filter multiple queries or pages as an “OR” condition - one of our most requested updates!

You can select multiple queries or pages by:

• Pasting in the list:
  query 1
  query 2
  query 3
• Typing or pasting the selection in comma-separated values:
  e. query 1, query 2, query 3,

This enhanced filtering capability works with both standard filters and our Topic Clusters and Content Groups.

We’ve removed the 1,000 click limitation from our free tier, making SEO Gets arguably the most powerful free Google Search Console tool available. 🤩

Read the full press release for complete details on our updated pricing structure.

Added the ability to view before/after performance for all Google Core Updates.

We’ve added a comparison trendline option. You can find it in the date selection.

We’ve also improved:

• The performance chart’s main hover tooltip.
• Selecting Previous Week, Previous Month, or Year over Year for your comparison will match the day of the week for a more accurate comparison.

Added the options “Last Week”, “This Month”, and “Last Month” as easy date selections.

Also added the ability to click and drag custom time selections from the performance graph. It is amazing to quickly identify a spike or drop in traffic.

We’ve added the ability to export your content decay heatmap report into a CSV.

We’ve added the ability to toggle the comparison options on and off for the Query Counting graph and the Brand vs. Non-Brand Clicks graph.

You can now conduct structured SEO tests to measure the impact of website changes on your organic traffic.

For example, you can test different title tag variations, analyze the impact of content length, or measure how FAQ sections affect your rankings with data-driven insights.

You can also track your tests alongside Google core updates using annotations to separate algorithm effects from your changes.

Learn more about conducting SEO tests and how to use our testing framework to grow your organic traffic.

You can now track and analyze how many different search queries generate impressions for your site.

For example, you can measure your site’s topical coverage, validate content pruning efforts, or track local SEO expansion with comprehensive query data beyond GSC’s 1,000 query limit. Learn all the ways you can use query counting.

You can also use query counting alongside traditional metrics to troubleshoot performance inconsistencies and validate keyword cannibalization fixes. Learn more about query counting and how it can transform your SEO analysis at SEO Gets.

One-click export capability added to all individual dashboards, allowing users to quickly download complete datasets for offline analysis or reporting.

A dedicated chart to visualize newly ranking pages and queries that weren’t previously ranking, helping teams quickly identify emerging opportunities.

Users can now integrate their own BigQuery datasets directly into SEO Gets, enabling more customized analysis with proprietary data.

On the master dashboard, if you tag any # of sites and then filter by that tag at the top, it will generate a combined metrics graph for you to see across that group of sites.

This is helpful when comparing site migrations, portfolios of sites, or combined international sites with different subdomains.

New functionality to save and track Keyword Topics and Clusters, similar to our content group feature for queries. This makes monitoring topical movement and performance easier than ever.