Track site migrations in SEO Gets
Tags let you organize sites into custom groups and track their performance together—ideal for monitoring site migrations before and after the move.
Tags are user-specific and saved to your account only. To share tags across team members, contact customer success via in-app chat.
How to use tags for site migration tracking
1. Tag your sites
Tag both the old site and the new site as "migration."
2. Filter by tag on the master dashboard
Use the tag filter to view aggregated metrics across your tagged sites. This shows combined impressions, clicks, and query counts for all sites in that group.
3. Compare performance over time
Switch between weekly and monthly views to compare pre-migration and post-migration performance. Watch for changes in impressions, clicks, and overall visibility as traffic shifts from the old site to the new one.
4. Filter by queries or pages to see what areas were impacted
You can then use the filter on that page to see if your blog pages, feature pages, or specific queries had a positive or negative impact.
What you're looking for
During a site migration, you should notice a clear inflection point when performance starts to dip and then quickly recover. This is typically due to a brief lag in indexing as Google's crawler makes its way back to the new site. This is doubly true if you are updating URL structure during the migration (i.e., changing subfolder structure, consolidating content, adding or removing a trailing slash, etc.)