SEO Gets
Grouping

By page and content type

When your site has clear sections like blog posts, product pages, or help docs, grouping by page type is one of the fastest ways to get organized. In SEO Gets, you'll use Content Groups to track these sections—not Topic Clusters, which are for grouping keywords instead of pages.

Why group by page type?

Grouping by page type helps you answer questions like:

  • Is my blog growing or flat over time?

  • Are my product pages gaining visibility?

  • How's my help center content performing?

Instead of checking one URL at a time, you can filter your dashboard or reports by a content group and see how that entire section performs together. This makes it easier to spot trends, catch declines early, and compare one section against another.

Common page types to group

Most sites have natural sections that work well as content groups. Here are some of the most common ones:

  • Blog posts: Use /blog/ or /articles/ as your pattern.

  • Product pages: Use /product/ or /products/ to track commercial pages.

  • Service pages: Use /services/ or /solutions/ for service-oriented sections.

  • Help center content: Use /help/, /support/, or /docs/ for documentation and support articles.

  • Feature pages: Use /features/ to group pages that describe specific product capabilities.

  • Location pages: Use /locations/ or /jurisdictions/ for local or regional pages.

  • Case studies: Use /case-studies/ or /results/ for proof and testimonial content.

Start with your best-organized section first. If your blog has a clean /blog/ URL structure, that's usually the easiest one to set up.

How to set up a content group by page type

  1. Open one of your SEO Gets properties.

  2. Go to Settings.

  3. Scroll down to Content Groups.

  4. Click New Content Group.

  5. Give your group a name that matches the page type, like "Blog Posts" or "Product Pages."

  6. Choose how to match your pages:

    • Use a simple pattern if all your pages live in the same subfolder, like /blog/.

    • Use regex if your pages are spread across different folders but still belong together, like combining /blog/ and /resources/ into one group.

  7. Click Save.

After you save, the content group appears in your reports and dashboard filters. You can now filter by that group to see all its keywords, pages, and trend data in one place.

If you have AI credits, you can use One-Click Content Groups to generate groups automatically. This is a huge time-saver if you're setting up multiple sites or want a quick starting point.

Simple pattern or regex?

Use a simple pattern when all your pages share a clear URL structure. For example, if every blog post lives at yoursite.com/blog/post-title, a simple pattern like /blog/ works perfectly.

Use regex when:

  • Your pages live in multiple folders but belong to the same group (e.g., /blog/ and /news/).

  • You need more flexibility, like matching pages that "contain" a term.

  • You want to exclude certain pages while keeping others in the same folder.

If you're unsure, start with a simple pattern. You can always refine it later after seeing which pages get included.

Regex expressions are limited to 4,096 characters, and negative lookahead (?!) isn't supported. If your expression hits the limit, simplify it or split it into multiple content groups.

What to do after you've set up your groups

Once your content groups are live, open your dashboard and filter by the group to review performance. This shows you:

  • Which keywords are driving traffic to that section

  • Which pages are gaining or losing visibility

  • How performance is trending over time

You can also compare groups against each other using compare filters—for example, seeing your blog vs. your product pages side by side.

Tips for grouping by page type

  • Match your content strategy: Create groups that align with your actual content categories, not just technical URL patterns.

  • Keep it focused: Each group should represent one clear section or page type. If a group gets too broad, split it into smaller, more specific groups.

  • Mark priority groups: If a content group represents your highest-value pages, mark it as priority so it stays visible during regular reviews.

  • Clean up messy URLs first: If your URL structure is inconsistent, consider running a consolidation audit before creating content groups. This keeps your reporting cleaner.

What to do next

After you've grouped your content by page type, the next step is using those groups to take action:

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