Want to compare how different writers or teams perform? The practical approach is to track who created what content in a spreadsheet or your CMS, then build content groups from those URL lists. Here's how to set that up.
Most sites don't have clean author URLs like /author/sarah/ for every writer. Instead, teams track authorship one of these ways:
Spreadsheet tracking: A running list of URLs with author names in a column
CMS metadata: Author fields in WordPress, Contentful, or your content platform
Project management tools: Notion, Airtable, or Asana boards with content assignments
Google Analytics custom dimensions: Author data passed through to analytics
Whichever method you use, you'll export a list of URLs per author or team, then use that list to create content groups in SEO Gets.
Once you know which URLs belong to each author, here's how to create the group:
Open Settings for your property.
Scroll to Content Groups and click New Content Group.
Name it after the author or team (e.g., "Sarah's Content" or "SEO Team Posts").
Use Matches Any (Batch) to add your URLs.
Click Save.
With Matches Any (Batch), you can add multiple URLs in one condition. Enter each URL path on a separate line or separated by pipes. For example, if Sarah wrote three articles:
/blog/how-to-improve-seo
/blog/content-strategy-guide
/blog/keyword-research-tipsOr using pipe separators (useful for longer lists):
/blog/how-to-improve-seo|/blog/content-strategy-guide|/blog/keyword-research-tipsContent groups support up to 4,096 characters per expression. If an author has many articles, you may need to split into multiple conditions or create a regex pattern that captures common elements across their URLs.
Here's how to pull URL lists from common tools:
If you track content in Google Sheets or Excel with columns for URL and Author:
Filter by the author's name
Copy the URL column
Paste into SEO Gets using pipe separators or batch input
This is the simplest approach and works well for teams that already maintain a content log.
If WordPress has author data attached to posts:
Go to Posts → All Posts
Screen Options → adjust to show 100+ posts per page
Filter by author using the dropdown
Export or manually copy the permalinks
You can also use a plugin like "Export All URLs" to pull a CSV with author data.
If you have author set up as a custom dimension:
Go to Behavior → Site Content → All Pages
Add a secondary dimension for Author
Filter by the author name
Export the page paths
This gives you URLs that already have performance data attached.
If your URLs do happen to follow a consistent author pattern (some WordPress sites use /author/[name]/ for archives), you can skip the manual list and use a simple pattern instead:
Contains: /author/sarah/ — captures all URLs with that author slug
Matches Any (Batch): /author/sarah/|/author/john/ — captures multiple authors
But for most sites, especially those with flat URL structures or mixed content types, manual URL lists are the reliable approach.
Once you've created content groups for each author or team, use them to:
Compare performance: Filter your dashboard by each group to see who's driving traffic, impressions, and clicks
Spot decay patterns: See if one author's content is losing visibility faster than others
Identify top performers: Recognize writers whose content consistently grows
Inform assignments: Route new content to authors who perform well on specific topics
For more on building content groups, see the Content groups guide or the grouping overview.